Moving to a new city to pursue your dreams can be both exciting and challenging, especially in a competitive creative hub like Los Angeles. As a photographer, breaking into a new market can be a daunting task, but with the right strategies, it’s possible to establish yourself and thrive. In this blog post, we’ll explore eight effective ways to successfully break into a brand-new real estate photography market, based on the experiences of Cole Connor, an artist and entrepreneur.
Begin with Photo Mills:
When you first arrive in a new city, consider working with “Photo Mills” – companies that offer photography services, such as real estate photography, on a large scale. While the pay may not be ideal, these opportunities allow you to start earning income and building connections with potential clients.
Network with Your Competition:
Rather than viewing other photographers as competitors, embrace them as peers and potential collaborators. Reach out to established photographers in your niche, and forge meaningful connections. These relationships may lead to referrals and shared projects, benefiting everyone involved.
Join a Chamber of Commerce:
Become an active member of your local Chamber of Commerce or other professional networking groups. Attending events and meeting fellow professionals in the real estate industry can open doors to potential clients and valuable partnerships.
Utilize Cold Emailing:
Craft a compelling email outreach campaign targeting real estate agents and agencies. Be consistent and persistent, as cold emailing is a numbers game. Eventually, your efforts will pay off, and you’ll start receiving inquiries from interested parties.
Thumbtack is a platform that connects service providers with potential clients. While its effectiveness may vary over time, it’s worth exploring to gain exposure and secure new clients.
Create an Impressive Website:
Your website serves as your digital storefront and portfolio. Ensure it showcases your best work, presents your services professionally, and provides contact information for easy communication. A well-designed website can significantly boost your credibility and attract potential clients.
Optimize Google My Business:
Claim your Google My Business listing and ensure all details are accurate. This improves your chances of showing up in local search results, making it easier for potential clients to find and contact you.
Harness the Power of Instagram:
Treat your Instagram presence seriously, as it can be a powerful marketing tool. Engage with your target audience by liking and commenting on their posts, and maintain a consistent and professional brand image. Instagram can be an effective platform for showcasing your work and connecting with potential clients.
Breaking into a new real estate photography market requires determination, strategic planning, and building relationships within the industry. By implementing the eight strategies mentioned above, you can establish yourself as a reputable photographer, attract clients, and achieve success in your new creative city. Remember, persistence and authenticity are key to growing your business and realizing your dreams. Good luck on your photography journey!
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